Spinning reels
Sized across light freshwater through saltwater applications, with drag and gear ratios specified against your target species and price band.
Rods are our engineering core — mid-to-high-end carbon builds for jigging, lure, boat and freshwater applications. The surrounding categories exist so your buyers can source a complete season from one supplier.
Every model below can be built to your specification. Prices are quoted per project rather than published, because carbon grade, component set and packaging all move the cost.
Core capability
Blank design and component choice decide whether a rod sells at a premium. We build across the applications below, with action, power and taper defined to your brief.
| Build | Typical lengths | Blank & components | Typical MOQ |
|---|---|---|---|
| Slow jigging rod | 1.83 m / 1.91 m | Hollow carbon, MH power, 10 kg max load class, spinning or casting | from 5 pcs |
| Saltwater lure / boat rod | 1.65 – 2.1 m | Carbon or glass blank, metal reel seat, ceramic guides, boat application | from 2 pcs |
| High-modulus sea rod | 1.5-section builds | 30T carbon, FUJI guides, ML / M power, spinning or casting | from 2 pcs |
| Premium lure rod | 2.13 / 2.28 / 2.4 m | 40T + 30T carbon, FUJI ring set, ML power, freshwater lure | from 2 pcs |
| Ultra-light trout rod | 1.35 / 1.5 / 1.68 m | Carbon, cork handle, 2–10 g lure weight, spinning or casting | from 5 pcs |
| Surf / long-cast rod | 4.2 / 4.5 m | 3-section carbon, solid tip, seawater application | from 2 pcs |
| Light boat / raft rod | 1.65 – 2.1 m | Bait casting or spinning, jigging and raft applications, offshore use | from 2 pcs |
MOQ shown is indicative — it varies by model and component set. Send your target specifications for an exact figure.
Matching programmes
Spinning and baitcasting reels configured to sit alongside your rod programmes and target retail price band, so a matched rod-and-reel set can ship from one supplier.
Sized across light freshwater through saltwater applications, with drag and gear ratios specified against your target species and price band.
Low-profile builds for lure and jigging applications, matched to the rod power and lure weight range in your programme.
Rod-and-reel combinations developed together, packaged as a set for retail rather than sold as two separate items.
Colourway flexibility
Hard and soft lures across the categories your market buys, finished to your colourways and packaged under your brand.
Suspending and floating minnow profiles for bass, trout and saltwater species, with custom paint schemes and hook specification.
Metal and slow-pitch jigs matched to the jigging rods in your line, with weight classes aligned to your target depth and current.
Crankbaits and surface lures with defined dive depths and action, produced in your colour sets.
Soft bait profiles in your specified sizes, colours and scent options, packed for retail or bulk supply.
Terminal tackle
Braid and monofilament produced to your breaking strain, diameter and spool presentation, labelled for your market.
Specified by strand count, breaking strain and colour, spooled to your retail format.
Diameters and strengths matched to your rod and reel programmes, with your branding on spool and box.
Range completion
The items that turn a rod range into a full planogram — pliers, grips, cutters and terminal tackle accessories.
Offshore programmes
Boat-oriented and trolling products for offshore and big-game programmes, built with the same specification discipline as our lure and jigging lines.